We believe that we all need to feel more, be more, that we no longer yearn for things that purely looks good, the beauty is secondary, the emotions around each piece is for us what brings substance and a meaning to our surroundings.
We live to work, we love to work and our passion is our guide and fuel. We challenge the market with our innovative and curious mindset and our aim is to inspire and encourage a slow and thoughtful pace of consumerism.

The Family

Johanna Silver - Founder & CEO
Communication, Relations, Sales & Marketing

Carolina Rudgard - MD
Partners, Products Art & Collaborations

Elin Sundberg
Digital Marketing & Webb Coordinator






Our expertise goes a lot further than the team and we bring together a handful of experienced professionals to complete the ensamble.